Codex Edge
  • Home
  • ABOUT
    • ABOUT
    • OUR TEAM
  • BLOG
  • Testimonials
  • CONTACT
  • SEARCH ATLAS
  • ABOUT COMPASS
July 8, 2019 by Peter Ratcliffe

How to maximise your product with customer feedback

How to maximise your product with customer feedback
July 8, 2019 by Peter Ratcliffe

With every passing day, I reaffirm my belief that it is more important to focus your attention on what your customer wants, instead of what your competitors are doing. Codex Edge is approaching its 1 year anniversary and as of last month, we broke even. Becoming profitable as a tech start-up within the first year is definitely something to celebrate and we couldn’t have done it, without our customers. More importantly, customer feedback.

This article was originally posted on LinkedIn, you can read the comments here.

How to build on feedback:

We have received exceptional feedback from many of our clients and this has helped us add more enhancements to Atlas, our fully searchable index of qualified lawyers in the UK designed specifically for legal recruiters to find talent. The Codex Edge team that powers Atlas is extremely vigilant when it comes to listening to feedback and implementing it as quick as possible, whether it is adding more searchable options to regions, we always make sure to continually add enhancements.

Always listen to the feedback you get, good or bad as this will help you improve and motivate your team to do more. There was once a point where we were literary debating whether blue on blue on blue was really the right colour scheme. However, after gathering feedback we were pleased to learn that our clients found the design to be very user-friendly!

Why good relationships with customers are important:

A good relationship with customers is not something that comes easily. Moreover, it takes effort for a business to create an environment where customers feel comfortable reaching out whether bad or good news. I am extremely proud to say that we’ve had people call our office to say how much they love our product; however, I am just as proud that people get in touch to inform us of a possible issue. Why you may ask? Because it shows that our customers care about making sure our product is the best.

How to establish this relationship step by step:

  • Be honest. Something messed up, be upfront and honest, and try to fix it quick.
  • Responding quickly to enquires
  • Be polite to customers
  • Be helpful to customers
  • Keep your customers updated
  • Don’t be afraid to ask for feedback
  • Make it easy for your customers to get in touch with you

Communication is very important to us and as a business, we put systems in place to make sure people know they can reach out to us and we will be there to help. On our platform Atlas, we have the option to report and respond with anything customers find or if they have any queries. On LinkedIn, people can reach out to our team who will be quick to respond in the necessary matter.

As a CEO, nothing warms my heart more than when we randomly get calls, pictures and emails from our clients saying they love the product you have worked on. For this reason, I wish for every company to be able to experience this for themselves and it starts with – customer feedback.

Conclusion:

Don’t search for a silver bullet, make sure you have the fundamentals in place, such as a good product and good customer experience that you track and optimise continually.

Next article Just because AI can replace human work, doesn't mean it should. Our experience at Codex Edge

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About The Blog

Codex Edge is where your can learn more about what is going on with the company from the different voices that make up our vibrant team.

Recent Posts

What’s next for the legal market? – An Interview with Tim BatchelorJune 3, 2021
Will new technology make or break recruitment – An Interview with Scott BrownJanuary 8, 2020
Will LinkedIn replace the job of the recruiter – An Interview with Samantha BakerOctober 22, 2019

Categories

  • CEO Insights
  • Interviews
  • Marketing Insights
  • Office Tales
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.